10 Things to do When Business is Slow

David Devries
2 min readFeb 4, 2021

Slow business times can be channeled into productivity and preparing to build and grow for entrepreneurs facing uncertain times or lulls in their business traffic. Utilizing this time and opportunity can set your business up for a profitable future by building a stronger team, stronger customer base and optimizing time and investments. Here are 10 things for businesses to do during their down times.

Social Media Marketing

Downtime is the perfect opportunity to create content, engage with f grow followers organically, and schedule posts throughout the year too prevent missing out on marketing time for holidays, special deals and more.

Network

Holidays and COVID closures bring businesses a unique opportunity for outreach and collaborations to get creative and out of the normal, and can be a great time for networking with other business owners to support and grow together.

Improve Time Management

Particularly near the end of the year, this time can be used to review the years projects and calendars and plan ahead to save time on the expected activities or plans for the next year and cut out the excessive time wasters.

Upgrade Your Office

Whether it’s software, hardware or a fresh coat of paint the chance to liven up your workspace can breathe new life and ideas into your days without distracting from the busy times.

Personnel Development

Team building and leadership courses are a great use of time to bring your team together and stronger.

Volunteer

Alongside personnel development, this time can be used for you and your team to give back to your community.

Survey Customers

Alongside your social media campaigns surveys to your email subscribers or social followers can be a great way to gain feedback and make customers feel valued for their opinions and experiences, and you’ll have the time and freedom to respond and address suggestions.

Survey Employees

While making changes and improvements, it can be helpful to do a temperature check with your employees for ideas or struggles and areas of improvement.

Teach

Whether online or within your own company, downtime can be useful for training and teaching your skills to someone on a similar venture and to weed out potential internal promotions for building a stronger business structure.

Bookkeeping and Taxes

You know you HAVE to do these things, why not get organized and prepared ahead of the game so that you aren’t nervous about impending deadlines later?

Originally published to daviddevries.co.

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David Devries

David Devries, based in Windham, NH, is a Commercial Installer for XCEL FIRE PROTECTION. For more, check out daviddevries.org for the latest insights!